‘Our global strategy for Japanese music has just begun.’ | Music Business Worldwide
‘Our global strategy for Japanese music has just begun.’ | Music Business Worldwide
by BM-WB-OOK
9 Comments
officialGF
Good read, thanks!
34TH_ST_BROADWAY
Wonder what they learned from BTS? To me, everybody learned from BTS, and that you have to connect with the fans over daily life, feelings, and issues. It’s really how you get past the language barrier. Fans don’t mind reading subtitles of translations.
Araleina
I won’t buy it until old school Morning Musume is on Spotify 🙏
aoikoibito_
I’ll believe it when I see it honestly. Japanese music labels have exclusively catered to the domestic market for ages, and the ones that have their music available abroad see it as a nice bonus rather than something to target lol.
Kiryuu_Sento
Interesting read, but I’ll believe it when I see it. And while they’re at it, they need to find a way to bring back the J-POP SUMMIT in San Francisco, if possible.
LightsOfTheCity
> Tsujino adds: “Also, when we initially considered expanding overseas, we thought we needed to stay in line with Western trends in terms of creativity. In other words, our guideline was to create music similar to what was popular in North America and Europe in order to yield better results.
> “However, nowadays, with diversity being important, we have come to embrace originality in addition to multi-cultural perspectives. I speculate that this approach is starting to help reach the wider global audience.”
It’s refreshing to see an industry executive recognize and push what makes their offerings stand out rather than watering things down chasing the lowest common denominator.
Ryoushunketsu
They better start bringing back shibuya-kei and market it out to make it mainstream again. My favourite genre has been dead for so long.
Reasonable_Oil_2765
I see it. Bands like Atarashii Gakko, Babymetal and others are getting more widely known.
Efficient_Summer
originality and diversity are the most important things in music now
9 Comments
Good read, thanks!
Wonder what they learned from BTS? To me, everybody learned from BTS, and that you have to connect with the fans over daily life, feelings, and issues. It’s really how you get past the language barrier. Fans don’t mind reading subtitles of translations.
I won’t buy it until old school Morning Musume is on Spotify 🙏
I’ll believe it when I see it honestly. Japanese music labels have exclusively catered to the domestic market for ages, and the ones that have their music available abroad see it as a nice bonus rather than something to target lol.
Interesting read, but I’ll believe it when I see it. And while they’re at it, they need to find a way to bring back the J-POP SUMMIT in San Francisco, if possible.
> Tsujino adds: “Also, when we initially considered expanding overseas, we thought we needed to stay in line with Western trends in terms of creativity. In other words, our guideline was to create music similar to what was popular in North America and Europe in order to yield better results.
> “However, nowadays, with diversity being important, we have come to embrace originality in addition to multi-cultural perspectives. I speculate that this approach is starting to help reach the wider global audience.”
It’s refreshing to see an industry executive recognize and push what makes their offerings stand out rather than watering things down chasing the lowest common denominator.
They better start bringing back shibuya-kei and market it out to make it mainstream again. My favourite genre has been dead for so long.
I see it. Bands like Atarashii Gakko, Babymetal and others are getting more widely known.
originality and diversity are the most important things in music now