One Championship has gathered many world-class sponsors and launched its own “super app” for mobile devices to help fighters such as Japan’s Mei “V.V” Yamaguchi focus on the match and not on the marketing. “There were so many ads posted at various places including on the buses running in the town. The event has been aired on network television, so people know that I have a competition coming up,” said Yamaguchi, who used to have sell tickets to her own matches herself. Read more about One Championship on The Japan Times online. (Kaz Nagatsuka photos)
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