Be kind to your skin. Be kind to the planet. Powered by #SynchroShieldTechnology, the new Ultimate Sun Protector SPF 50+ Lotion is part of our “Blue Conscious” project. It reaffirms our commitment to the environment with a groundbreaking formula that grows stronger when exposed to water or heat. This protective veil also ensures that less product washes off in the ocean. That is the Shiseido difference. #ShiseidoSuncare #ShiseidoTechnology #ShiseidoBlue
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