Meet #ShiseidoBlue Ambassador, world-class professional surfer Kanoa Igarashi! @kanoaigarashi chooses #ShiseidoSuncare because of our “Blue Conscious” approach. Our #ShiseidoBlue project is dedicated to protecting the oceans.

⁣Meet the new Ultimate Sun Protector SPF 50+ Lotion, powered by #SynchroShieldTechnology. Building on our popular WetForce and HeatForce technologies, our new formula comes together to deliver a protective veil that becomes stronger when exposed to water, heat and perspiration. Our formula is also improved with a more water-resistant veil, so less product washes off in the ocean. And by using material derived from sugar cane, we were able to reduce the CO2 emissions from manufacturing and the end-of-life process for outer packaging by 20%. All to deliver that weightless, invisible, enhanced broad-spectrum protection for your face and body. Step-by-step, we work relentlessly to improve our formulas and products for a better world.

⁣#ShiseidoSuncare #ShiseidoTechnology #ShiseidoAmbassador

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